Viva Nova Saúde

Concept and Process

We developed the visual identity for Viva Nova Saúde as part of a comprehensive rebranding aimed at redefining the brand's presence and extending its reach into new directions. At a moment of growth and transformation, the brand sought a visual language that went beyond the conventions of the health industry, moving away from purely clinical or traditional aesthetics toward something more creative, transgressive, and inspiring.

The identity was designed to be kinetic and multidimensional, with elements that unfold visually across a variety of formats and applications. Graphic compositions, motion, and audiovisual content work together to create a dynamic ecosystem that reflects both the scientific rigor and the experimental, artistic sensibility at the heart of the brand. Every component was conceived to adapt fluidly to new initiatives, campaigns, and product launches, allowing the brand to grow while maintaining a cohesive visual presence.

A distinctive color palette, typographic system, and modular graphic components were developed to evoke a sense of innovation, exploration, and curiosity, while maintaining an approachable and human tone. The identity bridges traditional and innovative approaches to medicine, reflecting the brand's mission to inspire a new way of caring, rooted in evidence yet open to creativity and discovery.

Through movement, layered compositions, and a flexible design system, the visual identity embodies a brand that is simultaneously artistic, investigative, and scientific - a platform for ongoing exploration that engages audiences across both digital and physical spaces, and positions Viva Nova Saúde at the forefront of a modern, holistic vision of health and well-being.