Viva Nova Saúde

Services

Art Direction, Brand Identity, Print Design, Digital Design, Film, Motion & 3D, Web Development, Strategy

Year

2024

Context

Viva Nova Saúde is a health and wellness brand that embraces the synergy between traditional and innovative approaches to medicine. Its purpose is to inspire a new way of caring — one that connects science, human warmth, and lifestyle, promoting balance, vitality, and awareness as the true essence of health.

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Concept and Process

We developed the visual identity for Viva Nova Saúde as part of a comprehensive rebranding aimed at redefining the brand's presence and extending its reach into new directions. At a moment of growth and transformation, the brand sought a visual language that went beyond the conventions of the health industry, moving away from purely clinical or traditional aesthetics toward something more creative, transgressive, and inspiring.

The identity was designed to be kinetic and multidimensional, with elements that unfold visually across a variety of formats and applications. Graphic compositions, motion, and audiovisual content work together to create a dynamic ecosystem that reflects both the scientific rigor and the experimental, artistic sensibility at the heart of the brand. Every component was conceived to adapt fluidly to new initiatives, campaigns, and product launches, allowing the brand to grow while maintaining a cohesive visual presence.

A distinctive color palette, typographic system, and modular graphic components were developed to evoke a sense of innovation, exploration, and curiosity, while maintaining an approachable and human tone. The identity bridges traditional and innovative approaches to medicine, reflecting the brand's mission to inspire a new way of caring, rooted in evidence yet open to creativity and discovery.

Through movement, layered compositions, and a flexible design system, the visual identity embodies a brand that is simultaneously artistic, investigative, and scientific - a platform for ongoing exploration that engages audiences across both digital and physical spaces, and positions Viva Nova Saúde at the forefront of a modern, holistic vision of health and well-being.

Client

Viva Nova Saúde

Year

2024

Industry

Health, Information, Entertainment

Typefaces

Helvetica Now Display by Monotype
Reckless Neue by Displaay

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