Anna Penteado

Services

Art Direction, Brand Identity, Digital Design, Web Development, Strategy

Year

2024

Context

Anna Penteado is a multidisciplinary professional with a passion for communication and the transformative power of artistic experiences. With 15 years of experience in content creation, advertising, and communication, she has led projects for renowned brands such as TNT, Red Bull, Skol, Heineken, Havaianas, Adidas, Chilli Beans, Itaú, Globo and McDonald's.

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Concept and Process

We partnered with Anna Penteado to craft a website that brings her creative world to life, serving as a central hub for her diverse projects. The platform showcases her work for clients across art, culture, music, photography, and audiovisual media, while also highlighting her personal projects and experimental initiatives.

The design draws inspiration from tools and aesthetics found in audiovisual software and photography, combining bold visuals, layered textures, and intuitive navigation. Each project is presented to emphasize both concept and craft, delivering a digital experience that feels immersive, modern, and responsive.

Subtle interaction cues, modular layouts, and carefully structured content allow the platform to adapt seamlessly to different types of work while maintaining a cohesive visual identity. The website reflects Anna’s attention to detail, technical rigor, and distinctive approach to translating complex creative processes into a compelling visual narrative.

Client

Anna Penteado

Year

2024

Industry

Arts and Culture

Typefaces

Neue Montreal by Pangram Pangram

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