Show Time 7 — Tudo Pode Ser

Services

Art Direction, Print Design, Digital Design, Strategy

Year

2024

Context

Showtime 7 — Tudo Pode Ser is a dance performance by Caio Vini, inspired by the shared experiences and emotions that emerge within the classroom. Through movement, it celebrates people, stories, fears, and dreams — all different, yet united by the same desire to dream.

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Concept and Process

We developed the graphic materials for “Showtime 7 — Tudo Pode Ser”, a performance by Caio Vini Company supported by Viva Nova Saúde. The annual show explores a journey through fears, ambitions, and insecurities, guiding the students and participants toward a constructed narrative of stability, self-discovery, and the pursuit of dreams. This thematic core became the foundation for both the performance and its visual representation.

The visual identity was designed to capture the playful, dynamic, and inclusive spirit of the show. Typography, color, and composition were carefully crafted to reflect movement, rhythm, and emotion, creating a sense of energy that mirrors the dancers' explorations on stage. Vibrant and contrasting tones were paired with expressive typographic choices, evoking both tension and release, fragility and strength - the very themes at the heart of the performance.

Every component conveys a sense of flow, transformation, and openness, inviting audiences of all ages to engage with the show even before stepping into the theater.

The graphic materials act as an extension of the performance itself, where structure and play, ambition and vulnerability, merge into a visual narrative that echoes the emotional and physical journey unfolding on stage.

Client

Caio Vini Company, Viva Nova Saúde

Year

2024

Industry

Arts and Culture, Music and Entertainment

Design Assistance

Midori Teruya

Typefaces

FK Screamer by Florian Karsten
Helvetica Now Display by Monotype

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