Show Time 7 — Tudo Pode Ser

Concept and Process

We developed the graphic materials for “Showtime 7 — Tudo Pode Ser”, a performance by Caio Vini Company supported by Viva Nova Saúde. The annual show explores a journey through fears, ambitions, and insecurities, guiding the students and participants toward a constructed narrative of stability, self-discovery, and the pursuit of dreams. This thematic core became the foundation for both the performance and its visual representation.

The visual identity was designed to capture the playful, dynamic, and inclusive spirit of the show. Typography, color, and composition were carefully crafted to reflect movement, rhythm, and emotion, creating a sense of energy that mirrors the dancers' explorations on stage. Vibrant and contrasting tones were paired with expressive typographic choices, evoking both tension and release, fragility and strength - the very themes at the heart of the performance.

Every component conveys a sense of flow, transformation, and openness, inviting audiences of all ages to engage with the show even before stepping into the theater.

The graphic materials act as an extension of the performance itself, where structure and play, ambition and vulnerability, merge into a visual narrative that echoes the emotional and physical journey unfolding on stage.