Rodrigo Gomes

Services

Art Direction, Brand Identity, Print Design, Digital Design, Web Development, Strategy

Year

2024

Context

Rodrigo Gomes is a Luso-Brazilian artist. Through sculpture and the use of new media, his artistic work focuses on how contemporary techniques and hypermedia technologies filter reality and influence socioeconomic aspects of the world.

Project View

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Concept and Process

We teamed up with Rodrigo Gomes to craft a bold visual identity and website that reflect his experimental approach to art. Rodrigo's work blurs the line between digital environments and sculptural forms, inspiring a brutalist identity that captures his raw expressiveness.

The website goes beyond a traditional portfolio, acting as a curated space where his installations, exhibitions, and digital experiments converge. Each section was carefully structured to preserve the sense of scale, texture, and spatiality found in his physical works. Designed to echo his creative process - often rooted in 3D sketches and digital exploration - the platform provides visitors with an immersive experience, connecting the physical, digital, and conceptual aspects of his practice.

Through modular components, dynamic navigation, and an interplay between stark typography and expressive visuals, the identity balances structure and experimentation, reflecting both Rodrigo's aesthetic and his process-driven approach to making art.

Client

Rodrigo Gomes

Year

2024

Industry

Arts and Culture

Typefaces

Neue Haas Grotesk by Monotype
Univers Next Pro by Linotype

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