C6 Festival
Services
Digital Design, Motion & 3D
Year
2024
Context
C6 Fest is a music festival held in Brazil, created and sponsored by C6 Bank, featuring a diverse range of genres — from jazz to electronic music, from experimental rock to pop.
Project View
Thumbnails
Grid
Concept and Process
For the C6 Festival 2024, we collaborated with creative director Anna Penteado to explore new graphic directions, motion design concepts, and visual strategies for the festival's latest edition. Working closely with the internal C6 team, we developed a set of proposals that could serve as a new creative input — an evolution of the existing identity that the festival could integrate fully or selectively into future editions.
The visual approach embraced a bold, brutalist attitude, playing with typographic scale, spatial tension, and immersive compositions. Motion studies were created to amplify rhythm and energy, extending the festival's visual language into dynamic movement. This exploration aimed to bring a renewed sense of experimentation and boldness to the brand while maintaining coherence with its established aesthetic.
Through this collaboration, we sought to open new visual and conceptual pathways for the festival — a flexible framework that could inspire future iterations and reflect the C6 spirit: daring, contemporary, and deeply engaged with creative innovation.
Client
C6 Festival, Dueto
Year
2024
Industry
Arts and Culture, Music, Entertainment
Collaboration
Anna Penteado
Typefaces
C6 Sans by Daniel Sabino
