VNS Podcast

Concept and Process

We developed the visual identity for Viva Nova Saúde Podcast, an product and original extension of the Viva Nova Saúde brand. As an independent yet connected project, the podcast explores themes around health, integrative medicine, non-traditional practices, nutrition, and physical well-being - encouraging reflection and dialogue on what it means to live in balance today.

Building upon the kinetic and modular identity previously developed for the brand, our challenge was to adapt and expand its visual system to fit the podcast's new context. The goal was to give movement and voice to the identity, translating the brand's holistic philosophy into a more dynamic and auditory space.

We introduced new graphic components and compositions that evoke rhythm and flow - visual metaphors for conversation, energy, and connection. The design explores interplay between circular forms, expressive typography, and soft gradients, creating a sense of continuity between episodes and themes.

The visual identity captures the podcast's essence as a living dialogue between science and emotion. It extends the visual energy of Viva Nova Saúde into the digital soundscape, shaping an experience that feels fluid, human, and attuned to the pulse of contemporary well-being.