Umbigo LAB
Services
Art Direction, Brand Identity, Digital Design, Web Development, Strategy
Year
2025
Context
UmbigoLAB is a digital platform for artistic experimentation created by UMBIGO with the support of the Millennium BCP Foundation. Built around a network of artists, curators, and art spaces, it promotes curatorial dialogue and offers a space to share and explore contemporary artistic practices in digital form.
Project View
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Concept and Process
The Umbigo LAB app is a social and professional platform for the artistic community - a space where artists connect, collaborate, and share their work. For this project, our studio undertook a comprehensive rebranding and restructuring, giving the app a more contemporary look and feel while enhancing its usability and functionality.
Our process began with in-depth research to identify existing pain points and opportunities for improvement. We explored ways to streamline workflows, optimize responsiveness across all devices, and introduce new features that support collaboration and engagement within the community.
The redesigned interface balances visual clarity and flexibility, creating an environment that is both inviting and functional. By combining modern interaction patterns with a cohesive visual identity, the app delivers a smoother and more engaging experience while remaining true to the collaborative spirit of Umbigo LAB.
The platform now offers a versatile and connected space, reflecting the creativity and energy of the community it serves.
Client
Umbigo, Millennium BCP
Year
2025
Industry
Arts and Culture, Technology
Website Development
Typefaces
Albra Grotesk by Ultra Kuhl
